Jay's Notebook

Coordinate your internet sales strategy

Think of your sales and marketing strategy like a football game. The coaches, scouts, offense and defense work in a coordinated effort to move the ball down the field and score.

The same goes for successful businesses. Yet, internet strategies often are disconnected or treated as independent applications. There is no coordination on both sides of the ball.

Kihon Media looks at all of its e-programs as integrated solutions.  What happens with one of your digital programs may be leveraged by another. This is particularly true when driving foot traffic to your business.

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