Quick Lane Tire & Auto Center Selects Sensible Driver from Kihon Media

Kihon Media named as Approved Vendor for all Domestic Quick Lane Tire & Auto Centers for Sensible Driver e-Sales & Retention Program.

FOLSOM, Calif. (December 19, 2011) Kihon Media, a leader in online auto dealer customer retention programs, announced today that Quick Lane Tire & Auto Centers has selected Kihon Media as an Approved Vendor for "Sensible DriverTM", a fully integrated, customized and optimized online marketing program designed specifically for Quick Lane retailer shops.

The Quick Lane marketing program delivers e-mails directly to customer inboxes and includes a content-rich Quick Lane-branded car care website. Sensible Driver for Quick Lane is an authorized program for Quick Lane Tire & Auto Centers.

"Sensible Driver for Quick Lane addresses the most critical issues facing Quick Lane retailers, namely how to increase retention and RO value," said Jay Alling. "Sensible Driver for Quick Lane leverages the internet build loyalty and makes it easy for customers to do business with Quick Lane retailers."

Sensible Driver for Quick Lane increases customer traffic with a fully integrated, customized and optimized online marketing program

Sensible Driver for Quick Lane includes an innovative smart form platform for mobile users and integrates with Facebook for social media awareness. It also integrates tightly with dealer managements systems to display ROI and customized reporting.

Sensible Driver for Quick Lane offers the following three critical components:

  • Quick Lane-branded customer email. This targeted customer e-magazine contains seasonal content written in a traditional journalism style. Delivered in a custom template, the links and articles direct readers to your dealership website or the Quick Lane-branded car care website. Coupons, maintenance articles and safety features generate interest in your Quick Lane.
  • Quick Lane-branded car care website. Designed for fixed ops, the website establishes your unique presence on the Internet by working hand-in-hand with the monthly email magazine to engage customers. This innovative approach increases the number of customers who print coupons, read about your service specials and helps to drive traffic to your Quick Lane. The car care website is also optimized for viewing on mobile smart phones.
  • Customer Central dashboard with DMS integration. The dashboard delivers valuable insights into the behavior and interests of your customers by tracking the most popular coupons or articles. Every click in the email magazine and on the car care website is automatically tracked in the dashboard.

Through the Sensible Driver for Quick Lane program, all US Quick Lane Tire & Auto Centers can deliver timely, relevant and professionally written information to customers every month with an e-magazine. Combined with the Sensible Driver for Quick Lane website, that offers more in-depth content, the program is designed to drive traffic to a corporate website and brick-and-mortar location.

For more information on Sensible Driver for Quick Lane, call 800.679.7385. For more information on Sensible Driver, visit http://sensibledriver.com.

About Kihon Media

Kihon Media helps auto dealers generate sales through Sensible Driver, a customer retention program for internet. Sensible Driver includes monthly e-mails sent to customer and prospect lists. The program offers a car-care website packed with auto-related information, integrated links to a main site, targeted e-mail campaigns, dealer-specific specials and coupons, service and parts order forms, employee and facility photos, vehicle e-brochures and extensive tracking. The combination of professionally-written articles and dealer-specific incentives has proven effective at many dealerships. Sensible Driver is a cost-effective way to increase sales for all your profit centers – new and used vehicles, service, parts and accessories.

For more information, visit http://sensibledriver.com. Media Contact Tamara Osborn, Public Relations Specialist (916) 217 2114, tamara@kihonmedia.com.